Variety is Key! Shot Variety with American SHOWA

Jib shots, extreme close-ups, aerial shots, slider shots, as well as GoPros attached to robotic arms and motorcycles.

Overall, my favorite project this year was shooting at the American SHOWA motorcycle shocks and struts factory. This project came out of nowhere and needed to be turned around quickly. We had about 3 weeks to script, shoot, and then edit the video. Luckily, we had a great client to work with on this.


SHOWA Corporation is headquartered in Japan.  The Japanese company directed their American division, American SHOWA, to produce a video showcasing at the Sunbury, OH plant.

From the start, the American SHOWA team was open to our ideas and also trusted our creative team to produce something that would show their plant in the best light. We wanted to keep the video moving with a variety of interesting, attention-grabbing shots.  They allowed us the time we needed at their facility to make that happen.

We shot at the plant for 3 straight days. Also, we covered the production line, sat in on team meetings, went outside with motorcycles, took video from the sky, shot product stills; we did everything.

In general, our approach for this shoot was to get a variety of interesting shots in a variety of places. For me, an interesting shot is a shot that is not typical for the human eye. Our heads don’t rise 10 feet in the air like a jib. Our field of view overall does not track from left to right like a slider. We do not see the same way a 200mm lens can. These techniques and viewpoints are what keeps this video moving.


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