Why Video Is the Best Tool For Storytelling
Humans beings have the inherent nature to tell and perceive stories. We evolved listening and telling tales of grandeur. Stories are able to teach valuable lessons, influence one’s decisions, and inspire one to reach higher. They bridge our connection from our minds to the real world. Stories make us human. Most importantly, they connect people to one another and connect people to ideas. In a data and number driven world, storytelling has never been more important.
Storytelling with video is the best way to tell your story. Think about your favorite movie– Why do you like it? Think about the main character and their journey. If you are like most people, your favorite movie is so because you have a special connection to the hero and their story arc. We connect to the heroes on an emotional level, almost as a friend. Overall, we resonate and are drawn to the story and themes. Then, we relate them back to us and the stories we are telling ourselves.
Videos Evoke Strong Emotions and Keep Viewers Attention
Videos are the culmination of many artistic mediums. They engage more of our senses than any other medium via playing sound and moving images concurrently. With attention spans growing shorter and shorter, visuals as well as sounds keep our attention fixated. This combined with an incredibly relatable story that can evoke so much emotion out of the viewer, you could say is almost a cheat code.
According to Oberlo, “85% of all internet users in the United States watched online video content monthly on any of their devices. Which means that video content is becoming increasingly popular. 88% of video marketers are satisfied with the ROI of their video marketing efforts on social media. Companies are using video marketing to improve their business. Among other things, this includes to increase their sales, to build brand awareness, and to keep their customers informed.”
For more stats view their article here. https://www.oberlo.com/blog/video-marketing-statistics
Videos Clarify Your Message to Your Audience
Video can take a very complicated subject and make it easy to follow along. Whether you are a visual learner, like most people, or auditory learner, videos are the best tool to engage the widest range of learning styles. A well written and produced animated explainer video, can take any complicated topic like quantum computing, or COVID-19, and make it easy to digest. Kurzgesagt is one of the best at this. They take very complex topics and make videos that are educational, clear, concise, and engaging. A video elaborating on a complicated topic can feel immersive and helpful to a viewer.
It is Never Too Late to Begin Video Marketing
Video is only going to get more popular as the years go on; if you have not started video marketing, there is no better time to start than right now. Creating videos doesn’t have to be expensive. You can start with just an iPhone, and then slowly upgrade to a few lights, microphones, and tripods.
Telling your story to your audience through video is the best way to tell your story, capture attention, evoke emotions, and clarify exactly what story or message you want to tell. Stories are able to teach valuable lessons, influence one’s decisions, and inspire one to reach higher. Stories make us human and storytelling with video marketing is an indispensable cheat code.