By Dominic Gizzo
Video has become a powerful tool for companies small and large to get their name or products out in the world. Facebook has recently paid media companies 50 Million to produce live videos on their site. With millions of people using social media now, getting your company to get an audience has become a lot easier.
Social Media allows you to tease your audience by posting exclusive peeks into unrevealed projects, and behind the scene, insights can build a lot of suspense for your audience. Facebook is getting more daily minutes watched than YouTube, Snapchat’s daily views are now in the billions, and video on Twitter has taken one to one branding to a whole new level. You want your video to relate to your audience well. Most people are constantly scrolling through their feed without sound. How can you capture their attention visually? Make it eye-catching, something unique that someone has never thought of or a different take on an idea used all the time. Have a call to action at the end, so people will share your video or check out your website.
If you’re creating a video post it on every social media site you own. If you’re creating a video for youtube, and not putting those videos onto facebook or any other social media site as well, your business is losing distribution. 60 percent of users on Snapchat are 13-34-year-olds, which for most companies, is their biggest target audience.
When creating a video for social media, plan ahead so you can tell the right story. Having a great story is key to any successful social video. Make sure to keep your camera steady, steadiness makes videos look more professional. Consider using an external microphone. No matter what built-in microphones sound horrible having great sound will bring a lot of attention to your video. Lighting is a very important key, you don’t want to film in low light and have your video look all grainy and low quality. Shoot for your intended platform. You want to make sure your video posts in good quality and your shooting it to be posted on a social media site. Video can look different on social media if you film in portrait instead of landscape. You want to aim to catch your audience’s attention quickly, preferably within the first 5 seconds of your video. Keep it short and to the point. Facebook and any other social media site have given companies the ability to target consumers like we’ve never seen before in the digital world.
Social media videos are the number 1 way to capture the attention of the audience you’re going after for your small business, brand, or company. All these sites use video differently and have their own social context that needs to be taken into consideration. Take the time and produce videos that will move your business in the right direction.